YOUR HOSPITALITY BUSINESS,
ON THE MAP
Local SEO & Local Google Ads for Restaurants, Pubs & Hotels.
Own the Map Pack, then turn “near me” searches into revenue.
Dorian Kirk
Founder - Art Hospitality
We’ve worked with SEO agencies before, but On The Maps actually shows us the numbers that matter. Their reports are concise, easy to understand, and focus on real revenue impact—not just traffic. Thanks to their Local SEO strategy, we’re bringing in more direct bookings than ever.
Madeleine Smith
Head of Marketing at Grosvenor Inns
We didn’t just want more traffic—we needed more customers. On The Map focused on high-intent searches, making sure people who found us online actually booked a table or a room. Their data-driven approach proves the impact on our revenue every month.
Emma Stevenson
Marketing Director at Oak Taverns
Before working with On The Map, our pub was lost in the crowd on a busy high street. Now, we’re ranking at the top for local searches, and new customers are finding us daily. Their Local SEO strategy made sure we’re the go-to spot in the area
WHY HOSPITALITY TEAMS CHOOSE
ON THE MAP
We specialise in Local SEO and Local Google Ads for restaurants, pubs and hotels. We put you in front of people searching “restaurants near me” right now—owning Maps and local results so they call, book, and walk in. We’re local-first, with Search second where it genuinely adds return. Double win.
- Hospitality-only specialists — ex-Head of Digital (Young’s), 15+ years’ experience
- Show up where it counts: top-3 on Maps & local results (~70% of clicks)
- Local-first: Google Business Profile + Local Google Ads (Performance Max); Search second where it adds return
- Different approaches for different needs: hands-on for independents; coordinated rollout for groups
- Daily reporting with tools we built — tracks bookings, menu views, calls & directions
THE RESULTS
Our strategy delivers remarkable outcomes:
255.9%
Year-on-year increase in Google Business Profile interactions
119%
Boosted a Cotswolds Restaurant and Hotel’s Direct Bookings
120%
Boost in Online Engagement
We needed to communicate its one-of-a-kind offering, while ensuring it complemented the profiles of its partner businesses rather than competing with them. A tricky balance, but one we managed to perfect.
119% Increase in Direct Bookings: Guests were able to find and book directly via Google, reducing reliance on third-party sites. 72% Year-on-Year Growth: Enhanced local visibility and SEO strategies drove significant growth across all digital metrics.
The Cozy Café ranked in the top 3 results for key phrases like “best coffee shops in London” within 3 months.
HOSPITALITY SEO PACKAGES TO GET GUESTS THROUGH YOUR DOORS
Whether you’re a hotel, restaurant, pub, or event venue, we’ve got the SEO tools to boost your visibility, bring in more guests, and grow your revenue.
Prices are per month
Essential
£395/venue (1-3)
- Ongoing Google My Business Optimisation
- Google Business Posting
- Local Keyword Research
- Reputation Management
- Content Creation (Basic)
- Monthly Performance Reports
Enhanced
£495/venue (1-3)
- Everything in Essential +
- Local Listings Management
- Local Schema
- Onsite SEO Optimisation (Enhanced)
- Content Creation (Enhanced)
Elite
£895/venue (1-3)
- Everything in Enhanced +
- Link Building
- Technical SEO
- Local Listings Management (Comprehensive)
- Onsite SEO Optimisation (Advanced)
- Monthly Performance Reports
Essential
£325/venue (4-10)
- Ongoing Google My Business Optimisation
- Google Business Posting
- Local Keyword Research
- Reputation Management
- Content Creation (Basic)
- Monthly Performance Reports
Enhanced
£425/venue (4-10)
- Everything in Essential +
- Local Listings Management
- Local Schema
- Onsite SEO Optimisation (Enhanced)
- Content Creation (Enhanced)
Elite
£725/venue (4-10)
- Everything in Enhanced +
- Link Building
- Technical SEO
- Local Listings Management (Comprehensive)
- Onsite SEO Optimisation (Advanced)
- Monthly Performance Reports
Essential
£295/venue (12+)
- Ongoing Google My Business Optimisation
- Google Business Posting
- Local Keyword Research
- Reputation Management
- Content Creation (Basic)
- Monthly Performance Reports
Enhanced
£350/venue (12+)
- Everything in Essential +
- Local Listings Management
- Local Schema
- Onsite SEO Optimisation (Enhanced)
- Content Creation (Enhanced)
Elite
£600/venue (11+)
- Everything in Enhanced +
- Link Building
- Technical SEO
- Local Listings Management (Comprehensive)
- Onsite SEO Optimisation (Advanced)
- Monthly Performance Reports
HOSPITALITY SEO PACKAGES TO GET GUESTS THROUGH YOUR DOORS
Whether you’re a hotel, restaurant, pub, or event venue, we’ve got the SEO tools to boost your visibility, bring in more guests, and grow your revenue.
Prices are per month
Essential
£395/venue (1-3)
- Ongoing Google My Business Optimisation
- Google Business Posting
- Local Keyword Research
- Reputation Management
- Content Creation (Basic)
- Monthly Performance Reports
Enhanced
£495/venue (1-3)
- Everything in Essential +
- Local Listings Management
- Local Schema
- Onsite SEO Optimisation (Enhanced)
- Content Creation (Enhanced)
Elite
£895/venue (1-3)
- Everything in Enhanced +
- Link Building
- Technical SEO
- Local Listings Management (Comprehensive)
- Onsite SEO Optimisation (Advanced)
- Monthly Performance Reports
Essential
£325/venue (4-10)
- Ongoing Google My Business Optimisation
- Google Business Posting
- Local Keyword Research
- Reputation Management
- Content Creation (Basic)
- Monthly Performance Reports
Enhanced
£425/venue (4-10)
- Everything in Essential +
- Local Listings Management
- Local Schema
- Onsite SEO Optimisation (Enhanced)
- Content Creation (Enhanced)
Elite
£725/venue (4-10)
- Everything in Enhanced +
- Link Building
- Technical SEO
- Local Listings Management (Comprehensive)
- Onsite SEO Optimisation (Advanced)
- Monthly Performance Reports
Essential
£295/venue (12+)
- Ongoing Google My Business Optimisation
- Google Business Posting
- Local Keyword Research
- Reputation Management
- Content Creation (Basic)
- Monthly Performance Reports
Enhanced
£350/venue (12+)
- Everything in Essential +
- Local Listings Management
- Local Schema
- Onsite SEO Optimisation (Enhanced)
- Content Creation (Enhanced)
Elite
£600/venue (11+)
- Everything in Enhanced +
- Link Building
- Technical SEO
- Local Listings Management (Comprehensive)
- Onsite SEO Optimisation (Advanced)
- Monthly Performance Reports
CASE STUDIES
Our Local SEO strategies are designed to help restaurants, pubs, and hotels rank higher on Google, attract more local customers, and increase direct bookings. Whether you’re launching a new venue or scaling an established brand, we ensure your business is on the map where it matters most.
Each case study highlights real hospitality businesses that have grown through our proven Local SEO methods. Ready to see how we can do the same for you?
The Yard Hereford Seo
A 31% year-on-year increase in Google Business Profile (GMB) interactions
Learn More
Pub Local Seo Success
Record-breaking 13,000 Google Business Profile interactions, with a standout 17% increase in direction requests.
Learn More
Local Seo Local Restaurant
Record-breaking 7,600+ Google Business Profile interactions in a single month, with a standout 31% year-on-year increase.
Learn More
Gmb profile Pizza Restaurant
From search to table: a 90% increase in Google Business Profile interactions fueled more bookings, calls, and visits.
Learn More
Seo For Restaurants
49,000+ searches revealed The Stag’s profile, driving 20,438 interactions and 7,200 direction requests.
Learn More
Local Seo Pub Gloucester Growth
From launch to leadership: an 85% boost in organic clicks and top rankings for competitive Gloucester searches.
Learn More
Local Seo Cheshire Restaurant Growth
93,000 website clicks in six months and top rankings for ‘Southwater’ and ‘Trentham Gardens’ searches.
Learn More
Local Seo Hospitality
16,731 Google Business Profile interactions in four months, with searches up 48.7% year-on-year.
Learn More
Local Seo Hospitality
23% more Google Business Profile interactions and a 20% rise in top three keyword rankings.
Learn More
Google Business Profile Restaurants
40% more Google Business Profile interactions, fueled by improved rankings for ‘ramen’ and ‘Japanese food near me.
Learn More
Local Seo Hotel Direct Bookings
From third-party reliance to direct success: a 119% boost in bookings and doubled unbranded search rankings.
Learn MoreFAQs
About Local SEO
for Hospitality
What Is Local SEO, and Why Is It Important for Hospitality Businesses?
Local SEO is the process of optimising your online presence to attract more business from local searches on Google and other search engines. For hospitality businesses like hotels, restaurants, and pubs, 70% of local clicks come from Google’s Map Pack, making Local SEO critical for driving foot traffic, bookings, and revenue.
How Does Google My Business Help My Hospitality Business?
Google My Business (GMB) is a powerful tool that helps your business appear in local search results and Google Maps. By optimising your GMB profile with accurate information, high-quality photos, and weekly posts, you can:
- Increase your visibility in Google’s Map Pack.
- Attract more bookings and walk-in customers.
- Engage with potential customers through reviews and updates.
How Long Does It Take to See Results from Local SEO?
Most businesses see noticeable improvements in 3-6 months with consistent Local SEO efforts. However, the timeline depends on factors such as your location, competition, and the quality of your current online presence.
Can You Help with Multi-Location Businesses?
Absolutely! We specialise in Local SEO for multi-location hospitality businesses such as hotel chains, restaurants, and pub groups. We create tailored strategies for each location, ensuring every venue ranks well in its local market.
What Is Included in a Local SEO Campaign?
Our Local SEO campaigns typically include:
- Google My Business optimisation.
- Local keyword research.
- Onsite SEO (title tags, H-tags, local schema).
- Citation building and directory management.
- Content creation (blogs and FAQs).
- Review and reputation management.
- Each campaign is customised to meet the specific needs of your business.
What Is Local Schema, and Why Is It Important?
Local schema is structured data added to your website to help search engines understand your business details, such as location, opening hours, and services. Implementing local schema can:
- Improve your chances of appearing in rich search results.
- Boost your visibility for local queries.
- Drive more targeted traffic to your site.
How Do Reviews Impact Local SEO Rankings?
Reviews are a significant factor in local search rankings. Businesses with:
- Positive reviews are more likely to rank higher.
- Engaged review responses build trust with customers and search engines.
- We help you manage reviews to improve your online reputation and increase visibility.
What Are Citations, and Why Do They Matter for Local SEO?
Citations are online mentions of your business name, address, and phone number (NAP). These are crucial for Local SEO because:
- Consistent citations improve your local rankings.
- High-quality citations build trust with search engines.
- We ensure your business is listed accurately on top directories such as TripAdvisor, Yelp, and Google.
How Do Blogs Help My Hospitality Business Rank Higher?
Blogs targeting local keywords (e.g., “best restaurants in [city]” or “top hotels near [landmark]”) can:
- Drive more organic traffic to your site.
- Showcase your business as a local authority.
- Answer common customer questions, which improves engagement and time spent on your site.
Why Should I Choose Your Agency for Local SEO?
We specialise in Local SEO for hospitality businesses, with 15+ years of experience working with restaurants, pubs, and hotels. Our tailored strategies deliver measurable results, from increased bookings to higher foot traffic. We’re not just an SEO agency—we’re your partner in driving hospitality success.