Record Breaking interactions in a single month.

A 31% year-on-year increase in Google Business Profile (GMB) interactions

THE RESULTS

Our strategy delivered remarkable outcomes:
%

How Local SEO Transformed a New Restaurant Chain in Cheshire into a Local Favourite

Launching a restaurant and bar chain in Cheshire is no easy feat, especially when competing in bustling areas like Southwater and Trentham Gardens. Despite offering an inviting ambiance, diverse menus, and impeccable service, the chain initially struggled to secure online visibility against more established competitors.

Enter On the Map, with a bespoke Local SEO that would elevate their online presence, drive website traffic, and convert clicks into bookings.

Why Local SEO is Crucial for Emerging Restaurant Brands

For new restaurant chains, appearing prominently in local search results is a make-or-break factor. When we partnered with this Cheshire-based chain, they were struggling to rank on Google for high-value search terms like “restaurants in Southwater” and “Trentham Gardens restaurants.”

Their goals were crystal clear:

  • Improve search rankings for location-specific keywords.
  • Increase website clicks and footfall to their venues.
  • Establish themselves as a trusted dining destination in Cheshire.

The Results Speak Volumes

Our tailored Local SEO strategy produced phenomenal results in just six months:

  • 166% Growth in Website Clicks: Increased from 35,000 clicks in the first six months to an impressive 93,000 clicks in the following six months.
  • Page 3 to Top 10 Rankings: Core non-branded keywords climbed into top 10 positions, including:
    • “Southwater restaurants” – Position 3
    • “Trentham Gardens restaurants” – Position 3
  • Improved Local Visibility: Achieved greater prominence in Google’s Map Pack, driving both online engagement and in-person visits.

How We Crafted a Winning Local SEO Strategy

  1. Targeted Keyword Strategy

We began by identifying high-intent keywords relevant to their locations and audience, focusing on phrases like “best restaurants in Southwater” and “family-friendly restaurants near Trentham Gardens.” These keywords were seamlessly integrated into their website copy and regular blog posts to attract diners actively searching for great places to eat.

  1. Enhanced Google Business Profile (GBP)

A strong Google Business Profile is essential for Local SEO success. We ensured their GBP listings were optimised to the highest standard by:

  • Including accurate, consistent, and engaging business information.
  • Adding high-quality photos of their restaurants, food, and bar areas.
  • Actively managing reviews, responding promptly to both praise and feedback to enhance customer trust.
  1. Building Local Citations

We created consistent listings across key directories, ensuring their Name, Address, and Phone Number (NAP) details were accurate everywhere. This consistency boosted their visibility across Google’s local search results.

  1. Ongoing Monitoring and Adjustments

SEO is a marathon, not a sprint. Using analytics tools, we continuously monitored performance and made adjustments to the strategy. This proactive approach ensured the restaurants climbed the rankings and sustained their newfound visibility.

Ready to Elevate Your Restaurant’s Online Presence?

At On the Map, we know what it takes to make restaurants and bars stand out in competitive markets. From crafting SEO-friendly blogs to optimising your online presence, our strategies are proven to deliver results.

Get in touch today, and let’s create a Local SEO strategy that puts your business on the map!

 

Dorian Kirk
Founder - Art Hospitality

We’ve worked with SEO agencies before, but On The Maps actually shows us the numbers that matter. Their reports are concise, easy to understand, and focus on real revenue impact—not just traffic. Thanks to their Local SEO strategy, we’re bringing in more direct bookings than ever.

Madeleine Smith
Head of Marketing at Grosvenor Inns

We didn’t just want more traffic—we needed more customers. On The Map focused on high-intent searches, making sure people who found us online actually booked a table or a room. Their data-driven approach proves the impact on our revenue every month.

Emma Stevenson
Marketing Director at Oak Taverns

Before working with On The Map, our pub was lost in the crowd on a busy high street. Now, we’re ranking at the top for local searches, and new customers are finding us daily. Their Local SEO strategy made sure we’re the go-to spot in the area

FAQs

What Is Local SEO, and Why Is It Important for Hospitality Businesses?

Local SEO is the process of optimising your online presence to attract more business from local searches on Google and other search engines. For hospitality businesses like hotels, restaurants, and pubs, 70% of local clicks come from Google’s Map Pack, making Local SEO critical for driving foot traffic, bookings, and revenue.

How Does Google My Business Help My Hospitality Business?

Google My Business (GMB) is a powerful tool that helps your business appear in local search results and Google Maps. By optimising your GMB profile with accurate information, high-quality photos, and weekly posts, you can:

 

  • Increase your visibility in Google’s Map Pack.
  • Attract more bookings and walk-in customers.
  • Engage with potential customers through reviews and updates.

How Long Does It Take to See Results from Local SEO?

Most businesses see noticeable improvements in 3-6 months with consistent Local SEO efforts. However, the timeline depends on factors such as your location, competition, and the quality of your current online presence.

Can You Help with Multi-Location Businesses?

Absolutely! We specialise in Local SEO for multi-location hospitality businesses such as hotel chains, restaurants, and pub groups. We create tailored strategies for each location, ensuring every venue ranks well in its local market.

What Is Included in a Local SEO Campaign?

Our Local SEO campaigns typically include:

 

  • Google My Business optimisation.
  • Local keyword research.
  • Onsite SEO (title tags, H-tags, local schema).
  • Citation building and directory management.
  • Content creation (blogs and FAQs).
  • Review and reputation management.
  • Each campaign is customised to meet the specific needs of your business.

What Is Local Schema, and Why Is It Important?

Local schema is structured data added to your website to help search engines understand your business details, such as location, opening hours, and services. Implementing local schema can:

  • Improve your chances of appearing in rich search results.
  • Boost your visibility for local queries.
  • Drive more targeted traffic to your site.

 

How Do Reviews Impact Local SEO Rankings?

Reviews are a significant factor in local search rankings. Businesses with:

  • Positive reviews are more likely to rank higher.
  • Engaged review responses build trust with customers and search engines.
  • We help you manage reviews to improve your online reputation and increase visibility.

 

What Are Citations, and Why Do They Matter for Local SEO?

Citations are online mentions of your business name, address, and phone number (NAP). These are crucial for Local SEO because:

  • Consistent citations improve your local rankings.
  • High-quality citations build trust with search engines.
  • We ensure your business is listed accurately on top directories such as TripAdvisor, Yelp, and Google.

How Do Blogs Help My Hospitality Business Rank Higher?

Blogs targeting local keywords (e.g., “best restaurants in [city]” or “top hotels near [landmark]”) can:

  • Drive more organic traffic to your site.
  • Showcase your business as a local authority.
  • Answer common customer questions, which improves engagement and time spent on your site.

Why Should I Choose Your Agency for Local SEO?

We specialise in Local SEO for hospitality businesses, with 15+ years of experience working with restaurants, pubs, and hotels. Our tailored strategies deliver measurable results, from increased bookings to higher foot traffic. We’re not just an SEO agency—we’re your partner in driving hospitality success.