Record Breaking interactions in a single month.

A 31% year-on-year increase in Google Business Profile (GMB) interactions

THE RESULTS

Our strategy delivered remarkable outcomes:
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Local SEO Success Story for The Bookshop Restaurant in Hereford

Record Breaking interactions in a single month. That’s the kind of result we achieved for The Bookshop, a standout restaurant in Hereford.

For a restaurant with a unique name like “The Bookshop,” relying on name recognition alone wasn’t enough. Many searchers assumed it was, well, a shop selling books! That’s where On the Map stepped in, developing a tailored Local SEO strategy that showcased The Bookshop as the go-to spot for British cuisine in Hereford.

The results? A 31% year-on-year increase in Google Business Profile (GMB) interactions, including more online bookings, direct calls, and directions to their location.

What Are Google Business Profile Interactions, and Why Do They Matter?

GMB interactions represent actions potential customers take after finding your business on Google. Think clicks to call, directions, website visits, and even bookings—all essential steps in turning online searches into real-world visits.

A 31% year-on-year boost means more people than ever are discovering The Bookshop, engaging with their profile, and turning that curiosity into custom. And with 7,613 interactions in one month alone, it’s clear this strategy is driving real results.

The Challenge: A Name That’s Hard to Place

Unlike restaurants with descriptive names, The Bookshop’s brand doesn’t scream “fantastic British cuisine.” While locals knew and loved them, their online presence needed work to connect with new audiences searching for phrases like “restaurant in Hereford” or “British cuisine near me.”

This challenge meant relying heavily on non-branded keywords—those that don’t include the restaurant’s name—to drive visibility and capture interest.

How On the Map Boosted The Bookshop’s Online Presence

We crafted a Local SEO strategy to ensure The Bookshop ranked prominently for Hereford-related searches, making them easy to find online for hungry locals and visitors alike.

Our Approach:

1. A Deep Dive Audit

We started with a full review of their website, local citations, and overall online footprint. This gave us the insights needed to craft a plan that tackled weak points and built on their strengths.

2. Google Business Profile Optimisation

We turned The Bookshop’s GMB profile into a magnet for potential customers. Updates included fresh, high-quality photos of their dishes, accurate business details (NAP: Name, Address, Phone), and optimised descriptions to capture those all-important non-branded searches.

3. Location-Specific On-Page SEO

We optimised their website for Hereford-related keywords, updating meta tags, headings, and content to highlight their location and menu. Mobile usability improvements ensured a smooth browsing experience for searchers on the go.

4. Building Credibility with Local Listings

We ensured consistent, accurate information across all online directories. This bolstered their credibility with search engines, helping to boost their rankings.

5. Generating Positive Reviews

Nothing builds trust like glowing reviews. Our strategy encouraged satisfied customers to share their experiences, increasing their review count and improving their GMB performance.

6. Developing Engaging Local Content

To capture attention and rank for non-branded keywords, we created locally relevant content, including blog posts and dining guides, which resonated with their audience while driving organic traffic.

7. Monitoring and Adapting

Local SEO is an ongoing process. Using tools like Local Falcon, we monitored performance, identified areas for improvement, and ensured The Bookshop stayed ahead of their competition.

The Results: A Recipe for Success

Our strategy delivered impressive results:

  • 31% YoY increase in Google Business Profile interactions—more clicks, calls, and bookings than ever before.
  • Improved visibility for high-value, non-branded keywords like “restaurant in Hereford” and “British cuisine near me.”

 

Why On the Map Is Your Hospitality SEO Partner

At On the Map, we understand the unique challenges of restaurants and pubs in standing out online. Our tailored Local SEO strategies are designed to boost visibility, drive engagement, and convert searches into sales.

For The Bookshop, we turned their Google Business Profile into a high-performing asset, ensuring their exceptional British cuisine gets the spotlight it deserves.

Ready to achieve results like this for your hospitality business? Contact On the Map today, and let’s create your success story!

Dorian Kirk
Founder - Art Hospitality

We’ve worked with SEO agencies before, but On The Maps actually shows us the numbers that matter. Their reports are concise, easy to understand, and focus on real revenue impact—not just traffic. Thanks to their Local SEO strategy, we’re bringing in more direct bookings than ever.

Madeleine Smith
Head of Marketing at Grosvenor Inns

We didn’t just want more traffic—we needed more customers. On The Map focused on high-intent searches, making sure people who found us online actually booked a table or a room. Their data-driven approach proves the impact on our revenue every month.

Emma Stevenson
Marketing Director at Oak Taverns

Before working with On The Map, our pub was lost in the crowd on a busy high street. Now, we’re ranking at the top for local searches, and new customers are finding us daily. Their Local SEO strategy made sure we’re the go-to spot in the area

FAQs

What Is Local SEO, and Why Is It Important for Hospitality Businesses?

Local SEO is the process of optimising your online presence to attract more business from local searches on Google and other search engines. For hospitality businesses like hotels, restaurants, and pubs, 70% of local clicks come from Google’s Map Pack, making Local SEO critical for driving foot traffic, bookings, and revenue.

How Does Google My Business Help My Hospitality Business?

Google My Business (GMB) is a powerful tool that helps your business appear in local search results and Google Maps. By optimising your GMB profile with accurate information, high-quality photos, and weekly posts, you can:

 

  • Increase your visibility in Google’s Map Pack.
  • Attract more bookings and walk-in customers.
  • Engage with potential customers through reviews and updates.

How Long Does It Take to See Results from Local SEO?

Most businesses see noticeable improvements in 3-6 months with consistent Local SEO efforts. However, the timeline depends on factors such as your location, competition, and the quality of your current online presence.

Can You Help with Multi-Location Businesses?

Absolutely! We specialise in Local SEO for multi-location hospitality businesses such as hotel chains, restaurants, and pub groups. We create tailored strategies for each location, ensuring every venue ranks well in its local market.

What Is Included in a Local SEO Campaign?

Our Local SEO campaigns typically include:

 

  • Google My Business optimisation.
  • Local keyword research.
  • Onsite SEO (title tags, H-tags, local schema).
  • Citation building and directory management.
  • Content creation (blogs and FAQs).
  • Review and reputation management.
  • Each campaign is customised to meet the specific needs of your business.

What Is Local Schema, and Why Is It Important?

Local schema is structured data added to your website to help search engines understand your business details, such as location, opening hours, and services. Implementing local schema can:

  • Improve your chances of appearing in rich search results.
  • Boost your visibility for local queries.
  • Drive more targeted traffic to your site.

 

How Do Reviews Impact Local SEO Rankings?

Reviews are a significant factor in local search rankings. Businesses with:

  • Positive reviews are more likely to rank higher.
  • Engaged review responses build trust with customers and search engines.
  • We help you manage reviews to improve your online reputation and increase visibility.

 

What Are Citations, and Why Do They Matter for Local SEO?

Citations are online mentions of your business name, address, and phone number (NAP). These are crucial for Local SEO because:

  • Consistent citations improve your local rankings.
  • High-quality citations build trust with search engines.
  • We ensure your business is listed accurately on top directories such as TripAdvisor, Yelp, and Google.

How Do Blogs Help My Hospitality Business Rank Higher?

Blogs targeting local keywords (e.g., “best restaurants in [city]” or “top hotels near [landmark]”) can:

  • Drive more organic traffic to your site.
  • Showcase your business as a local authority.
  • Answer common customer questions, which improves engagement and time spent on your site.

Why Should I Choose Your Agency for Local SEO?

We specialise in Local SEO for hospitality businesses, with 15+ years of experience working with restaurants, pubs, and hotels. Our tailored strategies deliver measurable results, from increased bookings to higher foot traffic. We’re not just an SEO agency—we’re your partner in driving hospitality success.