On The Map

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On The Map

Book Your Free Audit

Local-first hospitality experts

Local SEO & Local Google Ads for Restaurants, Pubs & Hotels

Own the Map Pack (≈70% of clicks), then turn “near me” searches into bookings. Local-first focus; Search second where it truly adds return.

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See Postcode Coverage

• ExHead of Digital (Young’s), 15+ years      •    Hospitalityonly     •     Daily reporting with tools we built • You own every account & dataset

  • 119% lift in direct bookings in 6 months (GA4)
Local visibility geogrid 90 days →
→ Rank moving to top3 across postcode
WHY Hospitality teams choose us

Localfirst specialists who turn “near me” searches into bookings

We focus on the Google moments that fill tables right now—owning Maps and local results so guests call, book and walk in. Search comes second, only where it truly adds return.

Built for:
  • Hands-on execution: we fix Google Business Profile, citations & schema, set up Local Ads (PMax), and keep reviews & posts moving.
  • Own the “near me” moment: push more postcode cells into top-3 with geogrids and local content.
  • You own every account & dataset. No black box.
  • Daily reporting with tools we built — bookings, calls, directions & menu views.
  • Search second, only where it genuinely adds return.
Maps matterTop3 focus

of local clicks happen in the Map Pack

≈70% Source: aggregated client + industry data
Google Ads MatterROAS focus

£1 in → ≈£14 out (last 90 days).

1400% 70% Source:
client GA4 + booking platform revenue.
Founder
Founder
Daniel Turner
Ex-Head of Digital (Young’s)
15+ years Hospitality-only Transparent reporting
▶ 45sec intro
What we track
  • Bookings
  • Calls
  • Directions
  • Menu views
GA4 OpenTable ResDiary SevenRooms Collins GTM Google Business

Daily reporting with tools we built—actionable, not vanity metrics.

View report sample →
Measured, not guessed

The results

Outcomes verified in GA4 & Google Business Profile.

Google Business Profile
255.9%YoY

Year-on-year increase in GBP interactions

Positioning + consistent local actions transformed discovery. Guests found the venue more often and took action: calls, directions and menu views.

GBP12 monthsPub & Rooms
See full case →
Direct Revenue
119%lift

Increase in direct bookings

Improved local visibility and Local Ads meant guests could find and book directly via Google. Reliance on 3rdparty sites fell as owned channels grew.

GA46 monthsCotswolds hotel
See full case →
Local Engagement
120%boost

Increase in local engagement

Top3 visibility for key “near me” phrases within 90 days. Customers found the venue from Maps and took action daily.

GBP + GA490 daysCity café
See full case →
Real operators, measured results

What our clients say

“
They focus on “near me” demand and show the numbers that matter. Reports are concise and tied to bookings—our direct revenue is up and traffic finally pays its way.
avatar
Dorian Kirk
Founder — Art Hospitality
+119% direct bookings (6 months, GA4) Top3 across 16/20 areas GBP interactions ↑ 240%
“
We needed revenue, not just traffic. Their localfirst strategy wins Maps, and Ads convert. The monthly numbers are crystal clear and keep momentum high.
avatar
Madeleine Smith
Head of Marketing — Grosvenor Inns
ROAS 7.2 on Local Ads Menu views ↑ 3.1x (GBP) Calls & directions ↑ 92%
“
Our pubs now dominate for local searches and new customers find us daily. The rollout across venues was coordinated and fast—exactly what we needed.
avatar
Emma Stevenson
Marketing Director — Oak Taverns
Top3 coverage in 90 days Reviews + responses at scale You own all accounts & data
Young’s Grosvenor Inns Oak Taverns Art Hospitality Cotswolds Hotel

Our Approach

  1. Your super high-intent guests are searching now — “near me,” Maps, mobile. We capture them with Local SEO + Google Ads, turning that intent into calls, directions and bookings right away. Every action is tracked, so you see revenue, not vanity.

  2. We grow non-brand, high-intent search — think “best brunch in [city]” or “pub with garden [area].” Full SEO and paid search expand your visibility to guests who are ready to spend with you in the immediate future, compounding results over months and lowering CPA.

  3. Tight tracking, clean attribution, clear reporting: GA4, call tracking, booking pixels, and transparent dashboards. We report in CPA, ROAS, bookings and revenue per venue — plus what we’re changing next.

FAQ Common questions

FAQs about Local SEO for Hospitality

Can we track ad-driven bookings?
Yes—GA4 + booking platforms (OpenTable/ResDiary/SevenRooms) + call clicks. We split brand vs non-brand and report revenue/ROAS.
What ROAS do you aim for?
Our benchmark is ≈14× measured on booking revenue. Actual results vary by demand, capacity and offer—targets are set per venue.
Do you run Performance Max or Search?
Both. PMax for local intent & Maps visibility; Search for high-intent terms. Brand is ring-fenced with its own rules/negatives.
How do you prevent wasted spend?
Tight geo/radius, daypart bidding, negatives from search terms, keyword theming, and landing pages that convert.
How are budgets set across sites?
By capacity and dayparts. We throttle when books are full and move spend to venues with headroom.
What’s included in the Localfirst setup?
Business Profile optimisation, schema, citation cleanup, local landing pages, review ops, and clean tracking.
How long to see movement?
Map Pack improvements typically start in 4–8 weeks (faster with hygiene fixes). Content/link gains build over time.
What’s a postcode coverage (geogrid) report?
A heatmap of rankings across your catchment, showing where you’re top-3 and where to focus next.
Do you create local content?
Yes—postcode/area pages, menu/event updates, FAQ schema, and seasonal pages built to drive bookings.
Can you support multiple locations?
Yes—location groups in GBP, scalable citations, and per-venue landing pages with structured data.
Do reviews affect rankings?
Yes—volume, recency and responses matter. We run request/response playbooks and track the impact.
What do you need to start?
Access to Business Profile, GA4, Google Ads, booking platform, CMS—and your target postcodes/keywords.
Do we need a meeting?
Not to get your report. Onboarding can be done async; optional 30-min kickoff if you prefer.
What do you report on?
Bookings, calls, directions, menu views, ROAS, and postcode coverage—plus actions we’re taking next.
How long are contracts?
No long contracts. 30-day rolling, and you own every account and dataset.
How do you price?
By venue count and scope (SEO, Ads, or both). Ad spend is paid directly to Google.

Still stuck? Send us your postcode and booking platform — we’ll send a local plan.

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We’ll map your rankings across your postcode grid. No meeting required.

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No meeting required • Report in 1 working day • You own all data