Record Breaking interactions in a single month.

A 31% year-on-year increase in Google Business Profile (GMB) interactions

THE RESULTS

Our strategy delivered remarkable outcomes:
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How Local SEO Helped a New Pub Near Gloucester Stand Out in a Competitive Market

Launching a new pub and restaurant near Gloucester is no small challenge, especially when competing against well-established venues with years of local loyalty. Despite offering a welcoming atmosphere, great food, and a prime location near Gloucester Docks, this new pub needed to make a name for itself online.

That’s when they partnered with On the Map to implement a tailored Local SEO and blog strategy, designed to increase visibility, attract new audiences, and drive organic traffic to their website.

Why Local SEO is Essential for New Pubs and Restaurants

For pubs and restaurants, standing out in local search results is key to attracting diners and drinkers. This new pub faced stiff competition for search terms like “pub near Gloucester Docks,” where established venues already ranked highly.

The goal? Create a Local SEO strategy that:

  • Improved rankings for location-based search terms.
  • Increased website traffic and engagement.
  • Converted online visitors into pub-goers.

The Results Tell the Story

With a focused Local SEO approach, this pub achieved remarkable results in just a few months:

  • 1st Place Ranking: Secured the top spot for “pub near Gloucester Docks,” driving significant local visibility.
  • 3,000 Blog Impressions: The first month after launching a targeted blog saw nearly 3,000 impressions.
  • 85% Growth in Organic Clicks: Organic clicks increased from 3.5k to 6.5k over three months, boosting website engagement.

How We Delivered a Winning Local SEO Strategy

1. Targeted Keyword Refinement

We identified high-intent keywords that aligned with the pub’s location and target audience, such as “family-friendly pub near Gloucester” and “restaurants near Gloucester Docks.” These keywords were integrated into on-page content and blog posts to capture local search traffic.

2. Optimising the Google Business Profile (GBP)

An optimised Google Business Profile can be a game-changer for visibility. We:

  • Ensured accurate and engaging business information.
  • Uploaded professional images showcasing the pub’s interior, food, and drink.
  • Monitored and responded to reviews, boosting credibility and engagement.

3. Local Citation Building

Consistency is key in Local SEO. We ensured the pub was listed across all major local directories with accurate NAP (name, address, phone number) details. These citations helped improve visibility in local search results and map packs.

4. Blog Strategy for Local Search Growth

To support keyword growth and drive organic traffic, we created blogs optimised for local search. For example, a post titled “Exploring Gloucester: Top Local Attractions to Visit” was crafted to target high-intent search terms while engaging readers with useful recommendations.

4. Continuous Monitoring and Adjustments

Local SEO isn’t set-and-forget. Using tools like Google Analytics and Local Falcon, we tracked performance and adjusted strategies to improve rankings and maintain consistent growth.

Why Local SEO Blogs Make a Difference

Local blogs not only target keywords but also provide value to your audience, positioning your pub as a go-to destination. With On the Map’s strategic blog approach, this pub was able to rank highly in search results and convert readers into loyal customers.

Ready to Make Your Mark in Local Search?

At On the Map, we specialise in helping pubs and restaurants like yours stand out in local search results. From crafting engaging blogs to optimising your online presence, we’re here to help you drive traffic and grow your business.

Get in touch today, and let’s create a Local SEO strategy tailored to your success!

Dorian Kirk
Founder - Art Hospitality

We’ve worked with SEO agencies before, but On The Maps actually shows us the numbers that matter. Their reports are concise, easy to understand, and focus on real revenue impact—not just traffic. Thanks to their Local SEO strategy, we’re bringing in more direct bookings than ever.

Madeleine Smith
Head of Marketing at Grosvenor Inns

We didn’t just want more traffic—we needed more customers. On The Map focused on high-intent searches, making sure people who found us online actually booked a table or a room. Their data-driven approach proves the impact on our revenue every month.

Emma Stevenson
Marketing Director at Oak Taverns

Before working with On The Map, our pub was lost in the crowd on a busy high street. Now, we’re ranking at the top for local searches, and new customers are finding us daily. Their Local SEO strategy made sure we’re the go-to spot in the area

FAQs

What Is Local SEO, and Why Is It Important for Hospitality Businesses?

Local SEO is the process of optimising your online presence to attract more business from local searches on Google and other search engines. For hospitality businesses like hotels, restaurants, and pubs, 70% of local clicks come from Google’s Map Pack, making Local SEO critical for driving foot traffic, bookings, and revenue.

How Does Google My Business Help My Hospitality Business?

Google My Business (GMB) is a powerful tool that helps your business appear in local search results and Google Maps. By optimising your GMB profile with accurate information, high-quality photos, and weekly posts, you can:

 

  • Increase your visibility in Google’s Map Pack.
  • Attract more bookings and walk-in customers.
  • Engage with potential customers through reviews and updates.

How Long Does It Take to See Results from Local SEO?

Most businesses see noticeable improvements in 3-6 months with consistent Local SEO efforts. However, the timeline depends on factors such as your location, competition, and the quality of your current online presence.

Can You Help with Multi-Location Businesses?

Absolutely! We specialise in Local SEO for multi-location hospitality businesses such as hotel chains, restaurants, and pub groups. We create tailored strategies for each location, ensuring every venue ranks well in its local market.

What Is Included in a Local SEO Campaign?

Our Local SEO campaigns typically include:

 

  • Google My Business optimisation.
  • Local keyword research.
  • Onsite SEO (title tags, H-tags, local schema).
  • Citation building and directory management.
  • Content creation (blogs and FAQs).
  • Review and reputation management.
  • Each campaign is customised to meet the specific needs of your business.

What Is Local Schema, and Why Is It Important?

Local schema is structured data added to your website to help search engines understand your business details, such as location, opening hours, and services. Implementing local schema can:

  • Improve your chances of appearing in rich search results.
  • Boost your visibility for local queries.
  • Drive more targeted traffic to your site.

 

How Do Reviews Impact Local SEO Rankings?

Reviews are a significant factor in local search rankings. Businesses with:

  • Positive reviews are more likely to rank higher.
  • Engaged review responses build trust with customers and search engines.
  • We help you manage reviews to improve your online reputation and increase visibility.

 

What Are Citations, and Why Do They Matter for Local SEO?

Citations are online mentions of your business name, address, and phone number (NAP). These are crucial for Local SEO because:

  • Consistent citations improve your local rankings.
  • High-quality citations build trust with search engines.
  • We ensure your business is listed accurately on top directories such as TripAdvisor, Yelp, and Google.

How Do Blogs Help My Hospitality Business Rank Higher?

Blogs targeting local keywords (e.g., “best restaurants in [city]” or “top hotels near [landmark]”) can:

  • Drive more organic traffic to your site.
  • Showcase your business as a local authority.
  • Answer common customer questions, which improves engagement and time spent on your site.

Why Should I Choose Your Agency for Local SEO?

We specialise in Local SEO for hospitality businesses, with 15+ years of experience working with restaurants, pubs, and hotels. Our tailored strategies deliver measurable results, from increased bookings to higher foot traffic. We’re not just an SEO agency—we’re your partner in driving hospitality success.