Record Breaking interactions in a single month.

A 31% year-on-year increase in Google Business Profile (GMB) interactions

THE RESULTS

Our strategy delivered remarkable outcomes:
%

Local SEO Success Story for South Manchester Restaurant  

Running a successful restaurant or pub isn’t just about mouthwatering menus or cosy interiors—it’s about being easy to find online. That’s where Hospitality on the Map come in. This South Manchester restaurant had the food and service nailed but needed a Local SEO boost to stay ahead in a crowded market.

Despite being a local favourite, their Google rankings and Business Profile interactions weren’t keeping pace with their offline popularity. With high-intent keywords like “restaurant near me” underperforming and a lack of visibility in local searches, they called on us to bring their digital presence up to scratch.

Local SEO Strategies That Work for Restaurants and Pubs

Our mission? To help this restaurant get found online and stay top of mind for hungry searchers. We focused on:

  • Improving rankings for high-intent, local keywords.
  • Boosting Google Business Profile interactions to drive bookings.
  • Crafting a tailored Local SEO strategy designed specifically for hospitality businesses.

Getting your business On The Map

Here’s what our expert SEO recipe achieved:

  • A 20% increase in top three positions for keywords like “restaurants.”
  • 23% more Google Business Profile interactions within months.
  • Year-on-year boosts of 18-31% in Google performance metrics.
  • A 30% rise in GBP views in just one month.
  • 100% more non-branded, high-intent traffic compared to the previous year.

How On The Map Got the Job Done

Our bespoke Local SEO strategy was crafted to suit the unique challenges of the hospitality industry. Here’s how we whipped up success:

1. Comprehensive SEO Audit

We kicked things off with a deep dive into the restaurant’s online presence. From their website structure to local listings and backlinks, our audit revealed the missing ingredients needed to dominate local search.

2. Optimised Google Business Profile

A well-optimised Google Business Profile is a local SEO powerhouse. We fine-tuned every detail—adding high-quality images, ensuring NAP consistency, and refreshing business hours—to make this restaurant impossible to miss.

3. On-Page SEO

We revamped their website to shine for location-specific searches. This included optimising headers, meta tags, and mobile usability, as well as sprinkling in local keywords to ensure search engines (and customers) knew exactly where to find them.

4. Built Local Credibility

We created consistent, accurate local citations across directories, helping the restaurant rank higher and cementing their reputation with search engines.

5. Generated Rave Reviews

Online reviews are the digital equivalent of word of mouth, and we made sure this restaurant got plenty of them. Our customer review strategy increased positive feedback, boosting trust and search rankings.

6. Created Engaging Local Content

Blogs, guides, and event features; we developed content that spoke directly to the local audience while optimising for high-impact keywords.

7. Kept Things Fresh

SEO isn’t a one-time fix. Using tools like Local Falcon, we monitored results, tweaked strategies, and kept the restaurant on the first page of local search results.

Why On The Map  is the Right Choice for Hospitality Businesses

At On the Map, we specialise in Local SEO for restaurants, pubs, and hotels. We understand the unique challenges of the hospitality industry and have a proven track record of delivering results.

Whether it’s optimising your Google Business Profile, crafting engaging content, or improving your website’s search rankings, our strategies are tailored to ensure your business gets found online—and keeps customers coming through your doors.

This South Manchester restaurant saw real, measurable improvements, from better rankings to more bookings. And we can do the same for your hospitality business.

Get in touch with On the Map today and let’s cook up your success story!

Dorian Kirk
Founder - Art Hospitality

We’ve worked with SEO agencies before, but On The Maps actually shows us the numbers that matter. Their reports are concise, easy to understand, and focus on real revenue impact—not just traffic. Thanks to their Local SEO strategy, we’re bringing in more direct bookings than ever.

Madeleine Smith
Head of Marketing at Grosvenor Inns

We didn’t just want more traffic—we needed more customers. On The Map focused on high-intent searches, making sure people who found us online actually booked a table or a room. Their data-driven approach proves the impact on our revenue every month.

Emma Stevenson
Marketing Director at Oak Taverns

Before working with On The Map, our pub was lost in the crowd on a busy high street. Now, we’re ranking at the top for local searches, and new customers are finding us daily. Their Local SEO strategy made sure we’re the go-to spot in the area

FAQs

What Is Local SEO, and Why Is It Important for Hospitality Businesses?

Local SEO is the process of optimising your online presence to attract more business from local searches on Google and other search engines. For hospitality businesses like hotels, restaurants, and pubs, 70% of local clicks come from Google’s Map Pack, making Local SEO critical for driving foot traffic, bookings, and revenue.

How Does Google My Business Help My Hospitality Business?

Google My Business (GMB) is a powerful tool that helps your business appear in local search results and Google Maps. By optimising your GMB profile with accurate information, high-quality photos, and weekly posts, you can:

 

  • Increase your visibility in Google’s Map Pack.
  • Attract more bookings and walk-in customers.
  • Engage with potential customers through reviews and updates.

How Long Does It Take to See Results from Local SEO?

Most businesses see noticeable improvements in 3-6 months with consistent Local SEO efforts. However, the timeline depends on factors such as your location, competition, and the quality of your current online presence.

Can You Help with Multi-Location Businesses?

Absolutely! We specialise in Local SEO for multi-location hospitality businesses such as hotel chains, restaurants, and pub groups. We create tailored strategies for each location, ensuring every venue ranks well in its local market.

What Is Included in a Local SEO Campaign?

Our Local SEO campaigns typically include:

 

  • Google My Business optimisation.
  • Local keyword research.
  • Onsite SEO (title tags, H-tags, local schema).
  • Citation building and directory management.
  • Content creation (blogs and FAQs).
  • Review and reputation management.
  • Each campaign is customised to meet the specific needs of your business.

What Is Local Schema, and Why Is It Important?

Local schema is structured data added to your website to help search engines understand your business details, such as location, opening hours, and services. Implementing local schema can:

  • Improve your chances of appearing in rich search results.
  • Boost your visibility for local queries.
  • Drive more targeted traffic to your site.

 

How Do Reviews Impact Local SEO Rankings?

Reviews are a significant factor in local search rankings. Businesses with:

  • Positive reviews are more likely to rank higher.
  • Engaged review responses build trust with customers and search engines.
  • We help you manage reviews to improve your online reputation and increase visibility.

 

What Are Citations, and Why Do They Matter for Local SEO?

Citations are online mentions of your business name, address, and phone number (NAP). These are crucial for Local SEO because:

  • Consistent citations improve your local rankings.
  • High-quality citations build trust with search engines.
  • We ensure your business is listed accurately on top directories such as TripAdvisor, Yelp, and Google.

How Do Blogs Help My Hospitality Business Rank Higher?

Blogs targeting local keywords (e.g., “best restaurants in [city]” or “top hotels near [landmark]”) can:

  • Drive more organic traffic to your site.
  • Showcase your business as a local authority.
  • Answer common customer questions, which improves engagement and time spent on your site.

Why Should I Choose Your Agency for Local SEO?

We specialise in Local SEO for hospitality businesses, with 15+ years of experience working with restaurants, pubs, and hotels. Our tailored strategies deliver measurable results, from increased bookings to higher foot traffic. We’re not just an SEO agency—we’re your partner in driving hospitality success.