Local SEO Success Stories for Restaurants, Pubs, and Hotels

When it comes to restaurants, pubs, and hotels, a strong online presence is as essential as a good pint at the bar or a perfectly cooked steak. It’s what gets customers through the door, plates on tables, and smiles on faces. At On the Map, we know that cracking the Local SEO code is the secret sauce to success, and we’ve got the results to prove it.

Turning Clicks into Customers

Local SEO for restaurants, pubs, and hotels isn’t just about topping Google searches—it’s about connecting businesses with the people ready to eat, drink, or stay. Whether it’s helping a new ramen joint in Worcester dominate local searches or putting a rural pub quite literally on the map, our tailored strategies have delivered measurable, brag-worthy results.

Here are some highlights from our recent success stories [link] to show what the right approach can achieve.

The Stag on the River, Surrey

Before: A charming pub offering food, drink, and stunning views, but lost in the digital noise.
After: 20,438 Google Business Profile interactions in just four months—a 16.5% YoY increase. Visibility also soared with over 21,000 non-branded keyword searches bringing new visitors through the door.
The Big Win: A 7,234 jump in direction requests—showing that Local SEO doesn’t just improve clicks but gets actual feet through the door.

Maneki Ramen, Worcester

Before: A small but mighty ramen restaurant trying to make a splash in a competitive market.
After: Over 3,000 profile interactions in one month alone, marking a 40.4% increase YoY. Customers were finding them using non-branded keywords like “Japanese food near me,” proving Local SEO can work wonders for niche offerings.
The Big Win: A significant boost in calls and website visits, translating directly into bookings and bums on seats.

The Yard, Hereford

Before: A unique Boxpark-style venue needing a Local SEO strategy that wouldn’t compete with its partner businesses like Burger Shop and Leaven Pizza.
After: A 255.9% increase in Google profile interactions YoY, showcasing that even complex hospitality setups can achieve standout results.
The Big Win: Increased awareness and visibility for the entire venue, driving customers to its diverse culinary offerings.

The Crown at Ampney Brook

Before: A stunning rural pub needing to complement the profile of its sister business, Wild Thyme & Honey, without competing.
After: Over 13,000 Google profile interactions in just two months and a 17% YoY increase in direction requests—a clear sign of new customers finding them online and planning a visit.
The Big Win: A boost in online visibility while maintaining harmony with its sister business.

Why Local SEO Works Wonders for Hospitality Businesses

Local SEO for restaurants, pubs, and hotels isn’t just about climbing Google rankings—it’s about turning searches into visits and clicks into conversations at the bar. With tools like Google Business Profiles, non-branded keyword targeting, and optimised strategies, we help businesses:

Increase visibility on Google Maps and Search.
Attract new customers who might not know the name but are searching for what’s on offer.
Build engagement with features like calls, website visits, and direction requests.

Before and After: The On the Map Approach

Before we step in, many businesses struggle with visibility, leaving them lost among competitors. But with our targeted Local SEO strategies, we’ve turned hidden gems into local favourites. Direction requests spike, website clicks soar, and customer footfall follows suit.

Ready to take your hospitality business from hidden gem to household name? Let’s make sure your pub, restaurant, or hotel doesn’t just appear online—it thrives.

Explore our full case studies [here] and see how Local SEO can take your hospitality business to the next level.