How to Optimise Google My Business for Restaurants in 2025

For restaurants, Google My Business (GMB)—now called Google Business Profile (GBP)—is the most powerful free tool for getting found in local searches. When diners search for “best Italian restaurant near me”, they rely on Google’s Map Pack to choose where to eat.

Optimising your Google Business Profile for restaurants ensures you appear in these top results, driving more bookings, walk-ins, and online orders. In this guide, we’ll cover everything you need to do to maximise your GMB profile for 2025.

Why Google My Business is Essential for Restaurants

Studies show that 64% of consumers use Google My Business to find restaurant information before deciding where to dine. A well-optimised GBP profile can:

• Increase Google rankings and visibility.
• Attract more direct bookings and walk-ins.
• Improve your online reputation with reviews.
• Drive more website traffic and menu views.

For a complete Local SEO strategy for restaurants, check out our homepage.

Step 1: Claim and Verify Your Google Business Profile

If you haven’t already, the first step is to claim your restaurant’s Google Business Profile. Follow these steps:

• Go to Google Business Profile and log in.
• Search for your restaurant’s name.
• If it exists, claim it. If not, create a new listing.
• Follow Google’s instructions to verify ownership (via postcard, phone, or email).

Step 2: Optimise Your Google Business Profile for 2025

1. Complete Your Business Information

• ✅ Business Name (exactly as it appears in signage).
• ✅ Accurate Address & Phone Number (Matches your website).
• ✅ Business Hours (including holidays & special hours).
• ✅ Restaurant Category (e.g., “Italian Restaurant” or “Brunch Spot”).

2. Upload High-Quality Photos & Videos

• ✅ Exterior & Interior shots.
• ✅ Menu images & featured dishes.
• ✅ Team photos & behind-the-scenes.

3. Encourage Customer Reviews & Respond to Them

Reviews are critical for Google rankings. Encourage customers to leave reviews by:

• Adding a QR code to menus and receipts.
• Sending a follow-up email after reservations.
• Training staff to ask happy customers to leave a review.

Common Google Business Profile Mistakes to Avoid

• ❌ Leaving key business information incomplete.
• ❌ Ignoring or not responding to reviews.
• ❌ Using low-quality or outdated photos.
• ❌ Not posting regular updates or offers.

Final Thoughts: Google My Business is a Must for Restaurants

Google My Business is the foundation of Local SEO for restaurants. When optimised correctly, it can increase visibility, bookings, and revenue. For a full Local SEO strategy, check out our homepage.

➡️ Want expert help? Click on the menu above to claim your free Local SEO audit.