AI & ChatGPT for Hospitality Marketing: Prompts & Workflows
Written by Hospitality On The Map
Quick answer: Use AI to speed up, not replace, marketing. Supply your brand voice and facts, generate drafts for GBP posts, review replies, social captions and ad variants, then run a tight human QA for allergens, prices and dates. Localise for each venue and track results.
Start with our hub Local SEO for Restaurants in 2025, then pair these workflows with GBP optimisation, site UX and Search ads. For multi‑branch brands, see Multi‑Location SEO.
Contents
- 1 Brand guardrails & safety
- 2 Prompt framework (copy this)
- 3 Prompts: Google Business Profile posts
- 4 Prompts: review replies (positive & negative)
- 5 Prompts: social captions & emails
- 6 Prompts: ad variants (Search & PMax)
- 7 Weekly content calendar workflow
- 8 Multi‑location localisation at scale
- 9 QA checklist & common pitfalls
- 10 Measurement & iteration
- 11 FAQs
- 12 Want AI‑assisted marketing that still sounds like you?
Brand guardrails & safety
- Voice: 2–3 adjectives (e.g., warm, upbeat, premium) and 5 sample lines.
- Facts only: pull prices, allergens and hours from your source‑of‑truth—not guesses.
- Compliance: no health claims, no competitor disparagement, no gated reviews.
- Sign‑off: a manager approves all AI‑assisted content before publishing.
Prompt framework (copy this)
Context: You’re writing for a {cuisine} {venue_type} in {city}. Voice: {3 traits}.
Facts: Hours {hours}, address {address}, phone {phone}, booking URL {reserve_url}, menu URL {menu_url}.
Goal: {goal} (e.g., promote seasonal menu; encourage reservations for Sunday roast).
Constraints: No claims about allergens or availability unless provided. UK spelling. Max {char_limit} characters.
Output: 3 options with headline + body + CTA + UTM-ready link using {utm_params}.
QA: Flag anything you’re unsure about.Prompts: Google Business Profile posts
Use these for weekly posts. Keep them short, occasion‑led and local.
Write 3 GBP posts for {venue_name} in {neighbourhood}, {city}.
Occasion: {e.g., Autumn Tasting Menu, Big Match Day, Sunday Roast}.
Include: what’s new, a clear CTA (Reserve / Call now / Order online), and a link: {reserve_url}?utm_source=google&utm_medium=organic&utm_campaign=gbp_post.
Tone: {brand voice}. Max 150 words each. UK spelling.For Map Pack synergy, align posts with GBP categories & attributes and keep photos fresh.
Prompts: review replies (positive & negative)
Positive review reply
Write a warm, specific reply to this 5★ review.
Guest: {name}. Highlights: {e.g., carbonara, terrace, service}.
Invite them back for {next_occasion}. Sign off as {manager_name}. Max 70 words.Negative review reply
Draft a calm, professional reply to a 2★ review.
Issue: {e.g., slow service}.
Steps: acknowledge, apologise if appropriate, state what we’re doing, invite to continue offline at {contact_email/phone}, and welcome them back. Max 90 words.Complete playbook here: Reviews & Reputation SEO.
Prompts: ad variants (Search & PMax)
Generate multiple options, then human‑edit for accuracy and on‑brand phrasing.
Create 10 RSA headlines (≤30 chars) and 4 descriptions (≤90 chars) for {intent} in {city}.
USPs: {usp1, usp2}. CTAs: {Reserve, Book Online}.
Target URL: {landing_url}. UK spelling. Avoid superlatives unless sourced.For campaign structure and asset use, see Performance Max and Google Ads for Restaurants.
Weekly content calendar workflow
- Inputs: events, hero dishes, local hooks, opening hours changes, photo library.
- Generate: 7 GBP posts, 7 social captions, 2 emails, 10 RSA headlines.
- Localise: insert {city}, {neighbourhood}, {phone}, and venue‑specific links.
- QA: confirm allergens/prices; manager sign‑off.
- Schedule & track: publish; monitor clicks, calls, reservations and review velocity.
Tie this to a solid site and menu UX from Restaurant Website SEO & UX.
Multi‑location localisation at scale
- Maintain a central brand brief and a location facts sheet (NAP, hours, parking, nearest landmarks).
- Use tokens like
{city},{neighbourhood},{reserve_url}in prompts, then replace per venue. - Route each post to its matching location page with UTMs. See Multi‑Location SEO.
QA checklist & common pitfalls
- Facts: hours, prices, allergens, dates, phone numbers.
- Voice: tone matches brand; banned words avoided.
- Links: correct location page and UTMs on reserve/order links.
- Media: images are recent, well‑lit, correctly cropped.
Avoid generic content and over‑automation. AI drafts + human editors beat AI alone every time.
Measurement & iteration
- Track bookings, orders, calls, directions from GBP and site in GA4.
- Watch review velocity and average rating after campaigns.
- Promote best‑performing angles into PR/link outreach and ad assets.
- Feed seasonal winners into Seasonal & Event SEO.
FAQs
Can AI write menus?
It can help with descriptions and formatting, but chef‑approved wording must be final—especially for allergens and pricing.
How do we keep copy unique across venues?
Use a shared template but localise intros, neighbourhood references, photos and reviews; rotate angles across weeks.
What about photos and video?
Use real, recent assets. Short vertical clips (15–30s) of dishes, pours and ambience perform well in social and PMax.
Want AI‑assisted marketing that still sounds like you?
We build brand‑safe prompts and workflows that speed production and drive bookings.
Prompts: social captions & emails
Instagram caption
Email promo