How to Optimise Your Restaurant Website for Local SEO in 2025

Your restaurant’s website is more than just an online menu—it’s a powerful tool for attracting local customers. A well-optimised website can boost Google rankings, increase bookings, and drive more walk-ins. But if your site isn’t properly set up for Local SEO, you’re missing out on valuable traffic.

In this guide, we’ll cover everything you need to optimise your restaurant website for Local SEO in 2025.

1. Ensure Your Website is Mobile-Friendly

More than 70% of restaurant searches happen on mobile devices. If your website isn’t mobile-friendly, Google will push you down in rankings.

Fix It:

• ✅ Use Google’s Mobile-Friendly Test to check your site.
• ✅ Ensure menus and booking buttons are easy to tap.
• ✅ Use fast-loading images and compressed files.

2. Optimise Title Tags, Meta Descriptions & Headers

Google reads your site’s title tags, meta descriptions, and headers to determine relevance. If your site lacks local keywords, it won’t rank well.

Fix It:

• ✅ Include your location in title tags (e.g., “Best Italian Restaurant in Manchester”).
• ✅ Write compelling meta descriptions to boost clicks.
• ✅ Use H1 and H2 tags correctly (H1 for the main page title, H2 for subheadings).

3. Speed Up Your Website

Page speed is a key ranking factor. Slow websites lose customers—53% of users leave if a page takes more than 3 seconds to load.

Fix It:

• ✅ Run a speed test on Google PageSpeed Insights.
• ✅ Compress images using TinyPNG.
• ✅ Minimise plugins and unnecessary scripts.

4. Add Local Schema Markup

Schema markup helps Google understand your website’s details, including opening hours, menu, and location.

Fix It:

• ✅ Use a schema markup generator to create local business schema.
• ✅ Include your restaurant name, address, phone number, and opening hours.
• ✅ Test your schema with Google’s Rich Results Test.

5. Improve Internal Linking

Google rewards websites that effectively use internal links. Linking between pages keeps users engaged and improves SEO.

Fix It:

• ✅ Link to key pages like the homepage and booking system.
• ✅ Use anchor text with keywords (e.g., “Learn more about Local SEO strategies for restaurants.”).
• ✅ Avoid excessive or irrelevant links.

Final Thoughts: Make Your Website Work for You

Your restaurant website is your **most powerful marketing tool**. By optimising for Local SEO, you’ll rank higher, attract more customers, and increase bookings.

➡️ Need expert help? Click on the menu above to claim your free Local SEO audit.