How to Rank in Google’s Local Pack for Restaurants in 2025
Appearing in Google’s Local Pack—the top three business listings that show up in search results and Google Maps—is a game changer for restaurants. With 70% of local clicks going to businesses in the Local Pack, ranking here means more bookings, more foot traffic, and more revenue.
In this guide, we’ll break down how to rank your restaurant in Google’s Local Pack using Local SEO strategies.
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What is Google’s Local Pack?
The Google Local Pack (or “Map Pack”) is the three business listings that appear at the top of local search results, along with a map.
Example search queries that trigger the Local Pack:
- “Best Italian restaurant near me”
- “Brunch spots in [City]”
- “Cocktail bars with outdoor seating”
Getting your restaurant into the Local Pack is one of the most effective ways to increase bookings.
1. Optimise Your Google Business Profile
Google pulls Local Pack results from Google Business Profiles, so optimising your profile is the first step to ranking.
Steps to Optimise Your GBP:
- ✅ Ensure your name, address, and phone number (NAP) are accurate.
- ✅ Upload high-quality photos of food, menus, and interiors.
- ✅ Enable **Google Reservations** for direct bookings.
- ✅ Post regular updates about promotions, events, and seasonal menus.
2. Get More Google Reviews
Restaurants with more positive reviews tend to rank higher in the Local Pack.
Ways to Get More Reviews:
- 💬 Train staff to encourage guests to leave reviews.
- 📱 Use QR codes on receipts to link directly to your review page.
- 📩 Send follow-up emails after reservations.
3. Use Local Keywords on Your Website
Google prioritises businesses that use location-based keywords. Make sure your website includes:
- H1 Titles: “Best Steakhouse in Manchester”
- Meta Descriptions: “Enjoy top-rated steak in Manchester’s city centre.”
- Alt Text: “Outdoor seating at our Manchester steakhouse.”
Need help? Get a free Local SEO audit—click on the menu above to claim yours.
4. Build Local Citations
Citations (mentions of your business name, address, and phone number) build trust with Google. Make sure your restaurant is listed on:
Final Thoughts: Get Your Restaurant in Google’s Local Pack
Ranking in the Google Local Pack is the fastest way to increase bookings and foot traffic. By optimising your Google Business Profile, encouraging reviews, and using local keywords, your restaurant can stand out.
Check out our full guide on Local SEO strategies for restaurants for more advanced tips.
➡️ Want expert help? Click on the menu above to claim your free Local SEO audit.
