Record Breaking interactions in a single month.

A 31% year-on-year increase in Google Business Profile (GMB) interactions

THE RESULTS

Our strategy delivered remarkable outcomes:
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Google My Business Profile Success Story for Leaven Pizza in Hereford

Running a thriving restaurant like Leaven Pizza isn’t just about crafting artisan pizzas or creating a warm, inviting atmosphere. In today’s world, it’s also about being the top choice when locals search “pizza near me.” That’s where On the Map steps in.

This Pizza Restaurant in Hereford had the recipes and service nailed, earning rave reviews from loyal customers. But their online presence wasn’t delivering the same success, with keyword rankings and Google Business Profile (GMB) visibility falling short. They needed a digital boost to match their offline popularity, so they called on us for help.

Local SEO Strategies That Work for Restaurants and Pubs

Our mission? To make Leaven Pizza the go-to name for Hereford locals searching for their next pizza night. Here’s what we focused on:

  • Driving rankings for non-branded, high-intent keywords like “best pizza in Hereford.”
  • Increasing GMB profile interactions to drive foot traffic, online bookings, and direct calls.
  • Crafting a bespoke Local SEO strategy tailored to the restaurant’s specific needs.

Putting Leaven Pizza on the Digital Map

Here’s how our Local SEO efforts delivered results:

  • A 90% boost in Google Business Profile interactions between September and November 2024.
  • Improved keyword rankings for non-branded terms like “artisan pizza Hereford,” attracting new customers through search.
  • Increased foot traffic, direct calls, and online bookings from their optimised GMB profile.

How We Served Up Success

With our proven Local SEO strategy for hospitality businesses, we designed a plan to meet Leaven Pizza’s goals. Here’s what we did:

1. Comprehensive SEO Audit

We began with an in-depth review of Leaven Pizza’s digital footprint. From their website structure to backlinks and directory listings, we identified the missing ingredients to boost their local search visibility.

2. Google Business Profile Optimisation

Their GMB profile became a focal point. We optimised every detail, from accurate NAP (Name, Address, Phone) information to updated opening hours and eye-catching photos of their pizzas and cosy interiors.

3. On-Page SEO Enhancements

We fine-tuned their website to perform better in location-specific searches. This included optimising headers, meta tags, and mobile usability, as well as strategically incorporating local keywords to connect with search engines and customers.

4. Strengthened Local Credibility

Consistency is key. We ensured Leaven Pizza’s details were accurate across online directories, building credibility and helping them climb local search rankings.

5. Leveraged Customer Reviews

Positive reviews are essential for both trust and SEO. We implemented a review strategy to encourage satisfied customers to leave glowing feedback, bolstering their reputation and improving GMB visibility.

6. Engaging Local Content Creation

From blogs to guides, we developed content tailored to Hereford’s audience, showcasing Leaven Pizza’s local connections while targeting high-value keywords.

7. Continuous Monitoring and Tweaks

SEO isn’t a one-and-done task. Using tools like Local Falcon, we regularly monitored performance, adjusted strategies, and kept Leaven Pizza ahead of their competitors in local search rankings.

Why On the Map Is the Right Choice for Hospitality Businesses

At On the Map, we specialise in helping restaurants like Leaven Pizza thrive in the digital space. We understand the challenges of the hospitality industry, from fierce competition to the need for constant visibility.

Our results speak for themselves:

  • 90% increase in Google Business Profile interactions.
  • Higher rankings for non-branded keywords, driving visibility.
  • Increased bookings, direct calls, and foot traffic—all thanks to a well-executed Local SEO strategy.

If you’re ready to dominate local search results and achieve tangible results like Leaven Pizza, get in touch with On the Map today. Let’s create your own Local SEO success story!

 

Dorian Kirk
Founder - Art Hospitality

We’ve worked with SEO agencies before, but On The Maps actually shows us the numbers that matter. Their reports are concise, easy to understand, and focus on real revenue impact—not just traffic. Thanks to their Local SEO strategy, we’re bringing in more direct bookings than ever.

Madeleine Smith
Head of Marketing at Grosvenor Inns

We didn’t just want more traffic—we needed more customers. On The Map focused on high-intent searches, making sure people who found us online actually booked a table or a room. Their data-driven approach proves the impact on our revenue every month.

Emma Stevenson
Marketing Director at Oak Taverns

Before working with On The Map, our pub was lost in the crowd on a busy high street. Now, we’re ranking at the top for local searches, and new customers are finding us daily. Their Local SEO strategy made sure we’re the go-to spot in the area

FAQs

What Is Local SEO, and Why Is It Important for Hospitality Businesses?

Local SEO is the process of optimising your online presence to attract more business from local searches on Google and other search engines. For hospitality businesses like hotels, restaurants, and pubs, 70% of local clicks come from Google’s Map Pack, making Local SEO critical for driving foot traffic, bookings, and revenue.

How Does Google My Business Help My Hospitality Business?

Google My Business (GMB) is a powerful tool that helps your business appear in local search results and Google Maps. By optimising your GMB profile with accurate information, high-quality photos, and weekly posts, you can:

 

  • Increase your visibility in Google’s Map Pack.
  • Attract more bookings and walk-in customers.
  • Engage with potential customers through reviews and updates.

How Long Does It Take to See Results from Local SEO?

Most businesses see noticeable improvements in 3-6 months with consistent Local SEO efforts. However, the timeline depends on factors such as your location, competition, and the quality of your current online presence.

Can You Help with Multi-Location Businesses?

Absolutely! We specialise in Local SEO for multi-location hospitality businesses such as hotel chains, restaurants, and pub groups. We create tailored strategies for each location, ensuring every venue ranks well in its local market.

What Is Included in a Local SEO Campaign?

Our Local SEO campaigns typically include:

 

  • Google My Business optimisation.
  • Local keyword research.
  • Onsite SEO (title tags, H-tags, local schema).
  • Citation building and directory management.
  • Content creation (blogs and FAQs).
  • Review and reputation management.
  • Each campaign is customised to meet the specific needs of your business.

What Is Local Schema, and Why Is It Important?

Local schema is structured data added to your website to help search engines understand your business details, such as location, opening hours, and services. Implementing local schema can:

  • Improve your chances of appearing in rich search results.
  • Boost your visibility for local queries.
  • Drive more targeted traffic to your site.

 

How Do Reviews Impact Local SEO Rankings?

Reviews are a significant factor in local search rankings. Businesses with:

  • Positive reviews are more likely to rank higher.
  • Engaged review responses build trust with customers and search engines.
  • We help you manage reviews to improve your online reputation and increase visibility.

 

What Are Citations, and Why Do They Matter for Local SEO?

Citations are online mentions of your business name, address, and phone number (NAP). These are crucial for Local SEO because:

  • Consistent citations improve your local rankings.
  • High-quality citations build trust with search engines.
  • We ensure your business is listed accurately on top directories such as TripAdvisor, Yelp, and Google.

How Do Blogs Help My Hospitality Business Rank Higher?

Blogs targeting local keywords (e.g., “best restaurants in [city]” or “top hotels near [landmark]”) can:

  • Drive more organic traffic to your site.
  • Showcase your business as a local authority.
  • Answer common customer questions, which improves engagement and time spent on your site.

Why Should I Choose Your Agency for Local SEO?

We specialise in Local SEO for hospitality businesses, with 15+ years of experience working with restaurants, pubs, and hotels. Our tailored strategies deliver measurable results, from increased bookings to higher foot traffic. We’re not just an SEO agency—we’re your partner in driving hospitality success.