Record Breaking interactions in a single month.

A 31% year-on-year increase in Google Business Profile (GMB) interactions

THE RESULTS

Our strategy delivered remarkable outcomes:
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The Game-Changing SEO Strategy for A Pub and Hotel in Surrey!

20,438 Google Business Profile interactions between July and October. That’s not just a number, it’s the result of a carefully crafted Local SEO strategy tailored for this pub, restaurant, and hotel nestled in Surrey.

With 49,437 searches revealing their Business Profile, including non-branded keyword searches like “pub near me” and “hotels in Surrey” – The Stag has proven that Local SEO isn’t just an investment; it’s a game-changer.

How to Stand Out in a Competitive Market?

Despite its charm and reputation, This venue faced the challenge of staying competitive in Surrey’s bustling hospitality scene. Most customers were searching using non-branded terms, meaning they didn’t know the name but were looking for exactly what they offered.

They needed a strategy that wouldn’t just get them noticed but would drive meaningful actions—like profile views, direction requests, and bookings.

The Recipe for Local SEO Success

When it comes to Local SEO for pubs, restaurants, and hotels, a one-size-fits-all approach simply doesn’t work. Here’s how we tailored our strategy to help The Stag on the River achieve standout results:

Focusing on Visibility

We kicked things off by improving their visibility across search platforms. By optimising their Google Business Profile, we ensured they appeared for high-intent, non-branded keywords. High-quality photos, accurate business details, and engaging descriptions all worked together to make The Stag unmissable online.

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How to Stand Out in a Competitive Market?

Our efforts didn’t stop at views. With 7,234 direction requests generated between July and October, we proved that a well-optimised profile can literally guide customers to the door. By highlighting directions, opening hours, and real-time updates, we made sure potential visitors had everything they needed to choose this venue.

Winning the Non-Branded Keyword Race

Non-branded keywords like “pub in Surrey” and “restaurants near me” are highly competitive, but we targeted these terms strategically to deliver big results. Over 21,000 searches for non-branded keywords showed how effective this approach was in driving interest.

Creating Local Connections

From informative blog posts to curated local guides, we developed content that resonated with The Stag’s target audience. By tying their name to the local area, we ensured they became a go-to choice for diners, drinkers, and travellers alike.

Continuous Optimisation

SEO isn’t a one-off job—it’s an ongoing process. By monitoring their performance with tools like Local Falcon, we made constant adjustments to ensure The Stag stayed ahead of the curve. Whether it was refining keywords or updating their Business Profile, we kept them firmly in the spotlight.

The Results: More than Just Numbers

Here’s what our tailored approach delivered:

  • 20,438 Google Business Profile interactions between July and October—a 16.5% increase YoY.
  • 49,437 searches revealing their Business Profile, with over 21,000 non-branded keyword searches for Hotel, Restaurant and Pub.

 

Not to mention, with 53,534 views on Google Maps Mobile.

Why Choose On the Map for Your Hospitality Business

At On the Map, we understand that pubs, restaurants, and hotels have unique needs when it comes to Local SEO. Our strategies aren’t just about numbers—they’re about delivering real-world results, like more bookings, more diners, and more guests walking through your doors.

Our expertise turned online searches into meaningful interactions and, ultimately, happy customers. If you’re ready to elevate your hospitality business, let us help you get On the Map!

 

Dorian Kirk
Founder - Art Hospitality

We’ve worked with SEO agencies before, but On The Maps actually shows us the numbers that matter. Their reports are concise, easy to understand, and focus on real revenue impact—not just traffic. Thanks to their Local SEO strategy, we’re bringing in more direct bookings than ever.

Madeleine Smith
Head of Marketing at Grosvenor Inns

We didn’t just want more traffic—we needed more customers. On The Map focused on high-intent searches, making sure people who found us online actually booked a table or a room. Their data-driven approach proves the impact on our revenue every month.

Emma Stevenson
Marketing Director at Oak Taverns

Before working with On The Map, our pub was lost in the crowd on a busy high street. Now, we’re ranking at the top for local searches, and new customers are finding us daily. Their Local SEO strategy made sure we’re the go-to spot in the area

FAQs

What Is Local SEO, and Why Is It Important for Hospitality Businesses?

Local SEO is the process of optimising your online presence to attract more business from local searches on Google and other search engines. For hospitality businesses like hotels, restaurants, and pubs, 70% of local clicks come from Google’s Map Pack, making Local SEO critical for driving foot traffic, bookings, and revenue.

How Does Google My Business Help My Hospitality Business?

Google My Business (GMB) is a powerful tool that helps your business appear in local search results and Google Maps. By optimising your GMB profile with accurate information, high-quality photos, and weekly posts, you can:

 

  • Increase your visibility in Google’s Map Pack.
  • Attract more bookings and walk-in customers.
  • Engage with potential customers through reviews and updates.

How Long Does It Take to See Results from Local SEO?

Most businesses see noticeable improvements in 3-6 months with consistent Local SEO efforts. However, the timeline depends on factors such as your location, competition, and the quality of your current online presence.

Can You Help with Multi-Location Businesses?

Absolutely! We specialise in Local SEO for multi-location hospitality businesses such as hotel chains, restaurants, and pub groups. We create tailored strategies for each location, ensuring every venue ranks well in its local market.

What Is Included in a Local SEO Campaign?

Our Local SEO campaigns typically include:

 

  • Google My Business optimisation.
  • Local keyword research.
  • Onsite SEO (title tags, H-tags, local schema).
  • Citation building and directory management.
  • Content creation (blogs and FAQs).
  • Review and reputation management.
  • Each campaign is customised to meet the specific needs of your business.

What Is Local Schema, and Why Is It Important?

Local schema is structured data added to your website to help search engines understand your business details, such as location, opening hours, and services. Implementing local schema can:

  • Improve your chances of appearing in rich search results.
  • Boost your visibility for local queries.
  • Drive more targeted traffic to your site.

 

How Do Reviews Impact Local SEO Rankings?

Reviews are a significant factor in local search rankings. Businesses with:

  • Positive reviews are more likely to rank higher.
  • Engaged review responses build trust with customers and search engines.
  • We help you manage reviews to improve your online reputation and increase visibility.

 

What Are Citations, and Why Do They Matter for Local SEO?

Citations are online mentions of your business name, address, and phone number (NAP). These are crucial for Local SEO because:

  • Consistent citations improve your local rankings.
  • High-quality citations build trust with search engines.
  • We ensure your business is listed accurately on top directories such as TripAdvisor, Yelp, and Google.

How Do Blogs Help My Hospitality Business Rank Higher?

Blogs targeting local keywords (e.g., “best restaurants in [city]” or “top hotels near [landmark]”) can:

  • Drive more organic traffic to your site.
  • Showcase your business as a local authority.
  • Answer common customer questions, which improves engagement and time spent on your site.

Why Should I Choose Your Agency for Local SEO?

We specialise in Local SEO for hospitality businesses, with 15+ years of experience working with restaurants, pubs, and hotels. Our tailored strategies deliver measurable results, from increased bookings to higher foot traffic. We’re not just an SEO agency—we’re your partner in driving hospitality success.