Record Breaking interactions in a single month.

A 31% year-on-year increase in Google Business Profile (GMB) interactions

THE RESULTS

Our strategy delivered remarkable outcomes:
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How Our Google Profile Strategy Lead to Local Success for This Local Restaurant

With a 40.4% year-on-year increase in interactions, this ramen restaurant in Worcester is proof that getting your Google Business Profile right isn’t just a box-ticking exercise—it’s a strategic move that puts you firmly on the map.

Why the Google Business Profile is Essential

For restaurants like Maneki Ramen, Google Business Profile isn’t just another marketing tool; it’s a virtual shopfront. It’s where potential diners look for menus, read reviews, check opening hours, and even decide if your venue suits their cravings.

But the magic really happens when the profile is optimised to not only inform but also attract and convert. That’s where our expertise in Local SEO for restaurants comes in.

Maneki Ramen faced stiff competition in Worcester’s thriving food scene. While their name is memorable, not everyone searching for “Japanese food near me” or “ramen restaurant Worcester” would know it.

They needed a strategy to shine in local searches, especially for non-branded keywords. The solution? Leveraging the full potential of their Google Business Profile.

Getting It Right on Google 

When we say “getting it right,” we mean treating the Google Business Profile as more than just a digital listing. For Maneki Ramen, we:

1. Fine-Tuned Their Profile for Visibility

From ensuring the correct NAP (name, address, and phone number) to optimising their restaurant categories and services, we made sure every detail was spot on. This precision ensured they ranked higher in local searches, whether for branded or non-branded keywords.

2. Enhanced Visual Appeal

We uploaded high-quality photos showcasing their vibrant dishes, cosy interior, and welcoming atmosphere. These images didn’t just make the profile more engaging—they helped convert curious searchers into paying customers.

3. Highlighted Key Information

Menus, opening hours, and special offers were all kept up-to-date and easy to find. This made it simple for diners to choose Maneki Ramen over competitors.

4. Encouraged Positive Reviews

We worked with the team to develop strategies for encouraging happy customers to leave glowing reviews. More positive reviews meant a better overall rating—and a better chance of appearing in top search results.

5. Leveraged Insights for Continuous Improvement

Google Business Profile insights provided valuable data, from the number of profile views to how often people searched for directions. We used this data to refine the strategy and maximise results month by month.

A Ramen-tic Success Story

Maneki Ramen’s optimised Google Business Profile delivered results that spoke for themselves:

  • Record increase in interactions in one month, representing a 40.4% year-on-year increase.
  • These interactions included phone calls to book a table, website visits to check the menu, and direction requests from hungry diners eager to visit.
  • A noticeable boost in non-branded keyword searches, such as “Japanese food near me” and “best ramen Worcester,” helped attract new customers.
  • Increased visibility on Google Maps, making it easier than ever for diners to find their way to Maneki Ramen.

By focusing on actionable interactions, the strategy didn’t just increase visibility—it connected customers with the restaurant, driving more footfall and creating a buzz around Worcester’s go-to ramen spot.

Why Local SEO for Restaurants Matters

Maneki Ramen’s story is a prime example of how Local SEO for restaurants can transform a business. A well-optimised Google Business Profile doesn’t just improve visibility—it connects you with the right audience, at the right time, in the right place.

At On the Map, we know how to craft strategies that get diners through your doors. Whether you’re a small independent restaurant or a bustling chain, we’re here to help you put your name where it belongs—on the map and in the spotlight.

Want to see similar results? Let’s talk about getting your restaurant On the Map!

Dorian Kirk
Founder - Art Hospitality

We’ve worked with SEO agencies before, but On The Maps actually shows us the numbers that matter. Their reports are concise, easy to understand, and focus on real revenue impact—not just traffic. Thanks to their Local SEO strategy, we’re bringing in more direct bookings than ever.

Madeleine Smith
Head of Marketing at Grosvenor Inns

We didn’t just want more traffic—we needed more customers. On The Map focused on high-intent searches, making sure people who found us online actually booked a table or a room. Their data-driven approach proves the impact on our revenue every month.

Emma Stevenson
Marketing Director at Oak Taverns

Before working with On The Map, our pub was lost in the crowd on a busy high street. Now, we’re ranking at the top for local searches, and new customers are finding us daily. Their Local SEO strategy made sure we’re the go-to spot in the area

FAQs

What Is Local SEO, and Why Is It Important for Hospitality Businesses?

Local SEO is the process of optimising your online presence to attract more business from local searches on Google and other search engines. For hospitality businesses like hotels, restaurants, and pubs, 70% of local clicks come from Google’s Map Pack, making Local SEO critical for driving foot traffic, bookings, and revenue.

How Does Google My Business Help My Hospitality Business?

Google My Business (GMB) is a powerful tool that helps your business appear in local search results and Google Maps. By optimising your GMB profile with accurate information, high-quality photos, and weekly posts, you can:

 

  • Increase your visibility in Google’s Map Pack.
  • Attract more bookings and walk-in customers.
  • Engage with potential customers through reviews and updates.

How Long Does It Take to See Results from Local SEO?

Most businesses see noticeable improvements in 3-6 months with consistent Local SEO efforts. However, the timeline depends on factors such as your location, competition, and the quality of your current online presence.

Can You Help with Multi-Location Businesses?

Absolutely! We specialise in Local SEO for multi-location hospitality businesses such as hotel chains, restaurants, and pub groups. We create tailored strategies for each location, ensuring every venue ranks well in its local market.

What Is Included in a Local SEO Campaign?

Our Local SEO campaigns typically include:

 

  • Google My Business optimisation.
  • Local keyword research.
  • Onsite SEO (title tags, H-tags, local schema).
  • Citation building and directory management.
  • Content creation (blogs and FAQs).
  • Review and reputation management.
  • Each campaign is customised to meet the specific needs of your business.

What Is Local Schema, and Why Is It Important?

Local schema is structured data added to your website to help search engines understand your business details, such as location, opening hours, and services. Implementing local schema can:

  • Improve your chances of appearing in rich search results.
  • Boost your visibility for local queries.
  • Drive more targeted traffic to your site.

 

How Do Reviews Impact Local SEO Rankings?

Reviews are a significant factor in local search rankings. Businesses with:

  • Positive reviews are more likely to rank higher.
  • Engaged review responses build trust with customers and search engines.
  • We help you manage reviews to improve your online reputation and increase visibility.

 

What Are Citations, and Why Do They Matter for Local SEO?

Citations are online mentions of your business name, address, and phone number (NAP). These are crucial for Local SEO because:

  • Consistent citations improve your local rankings.
  • High-quality citations build trust with search engines.
  • We ensure your business is listed accurately on top directories such as TripAdvisor, Yelp, and Google.

How Do Blogs Help My Hospitality Business Rank Higher?

Blogs targeting local keywords (e.g., “best restaurants in [city]” or “top hotels near [landmark]”) can:

  • Drive more organic traffic to your site.
  • Showcase your business as a local authority.
  • Answer common customer questions, which improves engagement and time spent on your site.

Why Should I Choose Your Agency for Local SEO?

We specialise in Local SEO for hospitality businesses, with 15+ years of experience working with restaurants, pubs, and hotels. Our tailored strategies deliver measurable results, from increased bookings to higher foot traffic. We’re not just an SEO agency—we’re your partner in driving hospitality success.