Record Breaking interactions in a single month.

A 31% year-on-year increase in Google Business Profile (GMB) interactions

THE RESULTS

Our strategy delivered remarkable outcomes:
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Local SEO Success Story for Hotel in Hampshire

16,731 Google Business Profile interactions in just four months. That’s what we call results! When this hotel in Hampshire partnered with On the Map, they wanted a Local SEO strategy that showcased their brilliance as a pub, restaurant, and hotel. We delivered just that—and then some.

With 53,534 views on Google Maps Mobile and 50,885 searches showing their profile (up 48.7% year-on-year), This hotel is now firmly “on the map” (pun fully intended) and standing out for high-value, non-branded keywords like “hotels” and “restaurants.”

The Challenge of Competing on Three Fronts

This venue isn’t just one thing—it’s a cosy pub, a go-to restaurant, and a welcoming hotel. While locals loved them, their online presence needed to shout louder to reach potential customers searching for a weekend getaway, a quality dining experience, or a country pub.

With the bulk of their traffic coming from non-branded searches like “hotels in Hampshire” and “restaurants near me,” we knew our strategy had to focus on boosting their visibility for these all-important keywords.

How We Put this restaurant, hotel and pub On the Map

When we say tailored Local SEO, we mean it. This presented a unique challenge, and our team crafted a strategy as versatile as the business itself.

A Strong Start with Google Business Profile Optimisation

We knew that the Google Business Profile (GBP) was the linchpin of their Local SEO success. By fine-tuning their profile—adding high-quality photos, ensuring accurate business information, and optimising descriptions with keywords—we made it irresistible to searchers.

Boosting Their Local Keyword Rankings

With “hotels in Hampshire” generating 13,000 searches and “restaurants near me” driving 7,600 views, we focused on capturing these high-intent searches. Our content and on-page SEO strategy put The Wellington Arms in the spotlight for non-branded searches.

Visibility with Google Maps

With over 53,534 views on Google Maps Mobile in just four months, our optimisation efforts truly delivered. Making sure their NAP (Name, Address, Phone) details were consistent and adding fresh content helped keep their business front and centre for mobile users.

Driving Traffic Through Review Optimisation

Reviews are gold dust in the hospitality world. We implemented a strategy to encourage happy customers to share their glowing experiences, helping boost trust, visibility, and, ultimately, those all-important bookings.

Engaging Content for Three Audiences

We created content to suit every aspect of the business:

  • Guides for travellers looking for the perfect hotel stay.
  • Features showcasing their restaurant’s seasonal menus.
  • Blogs highlighting the charm of their pub for locals and visitors alike.

This targeted approach allowed us to capture a wide range of high-intent traffic.

Ongoing Adjustments for Big Wins

SEO isn’t static—it’s about keeping up with trends and making continuous improvements. We monitored their results, identified opportunities, and made tweaks to maintain their momentum.

BIG Results

Our tailored approach delivered results that speak for themselves:

  • 16,731 Google Business Profile interactions in just four months, a 12% YoY increase.
  • 53,534 views on Google Maps Mobile, ensuring their name stays quite literally “on the map.”
  • 50,885 searches showed their profile, a massive 48.7% increase YoY.
  • High visibility for non-branded keywords, with 13,000 searches for “hotels” and 7,600 for “restaurants.”

Why On the Map is the Perfect Partner for Your Local SEO

At On the Map, we understand the unique challenges that pubs, restaurants, and hotels face in standing out online. Whether you’re running a charming countryside inn or a bustling city bistro, we have the expertise to boost your visibility and bring in more customers.

With results like these, we’re confident we can put your business on the map too. Ready to see what we can do? Contact us today and let’s get started on your success story!

Dorian Kirk
Founder - Art Hospitality

We’ve worked with SEO agencies before, but On The Maps actually shows us the numbers that matter. Their reports are concise, easy to understand, and focus on real revenue impact—not just traffic. Thanks to their Local SEO strategy, we’re bringing in more direct bookings than ever.

Madeleine Smith
Head of Marketing at Grosvenor Inns

We didn’t just want more traffic—we needed more customers. On The Map focused on high-intent searches, making sure people who found us online actually booked a table or a room. Their data-driven approach proves the impact on our revenue every month.

Emma Stevenson
Marketing Director at Oak Taverns

Before working with On The Map, our pub was lost in the crowd on a busy high street. Now, we’re ranking at the top for local searches, and new customers are finding us daily. Their Local SEO strategy made sure we’re the go-to spot in the area

FAQs

What Is Local SEO, and Why Is It Important for Hospitality Businesses?

Local SEO is the process of optimising your online presence to attract more business from local searches on Google and other search engines. For hospitality businesses like hotels, restaurants, and pubs, 70% of local clicks come from Google’s Map Pack, making Local SEO critical for driving foot traffic, bookings, and revenue.

How Does Google My Business Help My Hospitality Business?

Google My Business (GMB) is a powerful tool that helps your business appear in local search results and Google Maps. By optimising your GMB profile with accurate information, high-quality photos, and weekly posts, you can:

 

  • Increase your visibility in Google’s Map Pack.
  • Attract more bookings and walk-in customers.
  • Engage with potential customers through reviews and updates.

How Long Does It Take to See Results from Local SEO?

Most businesses see noticeable improvements in 3-6 months with consistent Local SEO efforts. However, the timeline depends on factors such as your location, competition, and the quality of your current online presence.

Can You Help with Multi-Location Businesses?

Absolutely! We specialise in Local SEO for multi-location hospitality businesses such as hotel chains, restaurants, and pub groups. We create tailored strategies for each location, ensuring every venue ranks well in its local market.

What Is Included in a Local SEO Campaign?

Our Local SEO campaigns typically include:

 

  • Google My Business optimisation.
  • Local keyword research.
  • Onsite SEO (title tags, H-tags, local schema).
  • Citation building and directory management.
  • Content creation (blogs and FAQs).
  • Review and reputation management.
  • Each campaign is customised to meet the specific needs of your business.

What Is Local Schema, and Why Is It Important?

Local schema is structured data added to your website to help search engines understand your business details, such as location, opening hours, and services. Implementing local schema can:

  • Improve your chances of appearing in rich search results.
  • Boost your visibility for local queries.
  • Drive more targeted traffic to your site.

 

How Do Reviews Impact Local SEO Rankings?

Reviews are a significant factor in local search rankings. Businesses with:

  • Positive reviews are more likely to rank higher.
  • Engaged review responses build trust with customers and search engines.
  • We help you manage reviews to improve your online reputation and increase visibility.

 

What Are Citations, and Why Do They Matter for Local SEO?

Citations are online mentions of your business name, address, and phone number (NAP). These are crucial for Local SEO because:

  • Consistent citations improve your local rankings.
  • High-quality citations build trust with search engines.
  • We ensure your business is listed accurately on top directories such as TripAdvisor, Yelp, and Google.

How Do Blogs Help My Hospitality Business Rank Higher?

Blogs targeting local keywords (e.g., “best restaurants in [city]” or “top hotels near [landmark]”) can:

  • Drive more organic traffic to your site.
  • Showcase your business as a local authority.
  • Answer common customer questions, which improves engagement and time spent on your site.

Why Should I Choose Your Agency for Local SEO?

We specialise in Local SEO for hospitality businesses, with 15+ years of experience working with restaurants, pubs, and hotels. Our tailored strategies deliver measurable results, from increased bookings to higher foot traffic. We’re not just an SEO agency—we’re your partner in driving hospitality success.